Employees at a corporate
volunteering day. Year 2019.
A part of Amarilo’s sustainability strategic in the social component is to give support to the communities and to the residents of the housing projects in the formation of spaces for the construction of standards and rules for a healthy coexistence, with the participation of all the residents, in which the civic culture prevails to the benefit of all for a better quality of life as a fundamental element of the development.
The main goal of this support is to strengthen the social fabric through workshops regarding horizonal property regulation, social management, strategic planning, coexistence and resolution of conflicts GRI 103-1
The Social Support Program (PAS by its Spanish acronym) is reviewed and assessed every year in order to learn about the expectations of the communities and to adjust the ongoing improvement plan. GRI 103-3
The program is focused on the resident as neighbor, community leader and citizen. To measure its impact and evolution indicators were designed for each one of the projects such as: appropriation of concepts, management with the boards, satisfaction and engagement of the community.GRI 103-2
One of the most important contributions of the PAS is the support to the customers in the construction of an administrative, social and coexistence organization that generates a good-neighbor culture as well as support in the sustainability of the housing estates.
Taking into account that in the horizontal property law (colombian law 675 of 2001) there are no organizations of the kind of the community action boards, Amarilo identified the need to generate social organization model in the framework of the PAS, for which it created the Social Groups that promote the development and the growth of the communities that are part of large urbanisms.
The Social Groups help to guarantee to the co-management communities the solution of their collective needs, through the empowerment and the generation of social capital, which guarantees the sustainability of these large projects in the short, medium and long term.
Currently there are seven groups throughout the country at Soacha, Madrid, Villavicencio, Cartagena, Soledad, Facatativá and Barranquilla, with 60,880 homes delivered, in which about 230,000 people live. The following are the projects with the greatest impact. GRI 103-3, 413-1
The Social Groups opted for sharing experiences among all of them and to apply successful practices. Some of the programs led by them are:
Through the “Ex Origen-CV 40” Network, activities were developed with the leaders who received scholarships from the Origen Foundation. The program provides tools for the leaders in the search of solutions for the needs of the macro-project. Of In this way, an entrepreneurship platform was launched as support to local trade and, with the project called “Together for a better tomorrow”, a social development project was designed to be implemented in the year 2021, the objective of which is the strengthening of the family and the empowerment of women to promote functional family relationships.
Environmental Advocates’ School: development of a virtual platform in order to train the environmental leaders on issues aimed to team work, the leadership and the formulation of social and environmental projects. Currently, the school has 25 people enrolled.
Support to the Office of the Mayor of Madrid in its program called Let’s Create Community, which was strengthened with workshops about horizontal property.
Community Advocates’ School: development of a virtual platform with the purpose of training the male and female leaders on issues aimed to team work, leadership, management of conflicts and formulation of social projects focused on the solving of their needs, planting events, fostering of trees and urban orchards. The school has 45 leaders enrolled. Considering the health conjuncture, most of the activities take place in a virtual manner; those that required field work were made with all the biosafety protocols.
Follow up of the Amarilo award: the Parque Heredia Group was the winner of the Amarilo Award in 2019, and for this reason it received support on the formulation of the Self–Sustainable Sports’ Venues, by virtue of which the Group adopts and manages a park that benefits 8,000 people. With this plan the community shall have the opportunity to practice and learn several sports in one of the urbanism parks.
Canaguay project at
Hacienda Rosablanca, Villavicencio.
In 2020, Camacol awarded to Amarilo the Corporate Social Responsibility Award in the category of the best Social Community Support Program. The award was given because of the achievements made with the Social Support Program (PAS) of the Hacienda Casablanca Housing Group in Madrid, Cundinamarca.
The winning project has benefited 8,695 people of the 14 residential estates that are part of Hacienda Casablanca and it has five components aimed to: old people, pets, artistic and cultural creation, leisure-sport and identity with the territory. Its main goal is to generate a sense of belonging in the community.
The Social Groups, which know the families and the common issues, generated a database with the most vulnerable people that require support and solidarity in order to channel the aids. Likewise, they created strategies as well as a work plan with the new reality, in which the virtuality occupied an important place among the co-owners.
In this line of thought, Amarilo and allied foundations created ways to reach to the people through virtual platforms such as:
Live Dancing was an activity carried out in the Ciudad Verde social Group to motivate the physical activity and an efficient use of free time. 100 young people and families took part in it as agents of change.
The Rosablanca Group, through the program called “En TIConfío”, gave workshops on IT security and on the good use of the IT for the younger populations.
Amarilo donated more than 19,000 kits of groceries to vulnerable people, residents in the projects as well as neighbors thereof in Cundinamarca, Atlántico, Bolívar, Cesar and Meta, for an approximate amount of COP $1,101,000,000.
The Ciudad Verde Group carried out thermal-nebulization processes in 85 % of the housing estates and 57 green hectares. Support with security guards in the public spaces. And, in order to keep the people informed, it created the first newscast of the community of Ciudad Verde, informing about issues of interest in three blocks: Learn About It, The Data and The Personage.
In the Social Groups there were virtual spaces developed for the follow-up and the assurance of the strategic plans.
The Amarilo Building Country contest is the recognition of the development of the best social projects presented by the Social Groups. This recognition was classified in two categories: Groups with more than three years’ existence and Groups with less than three years’ existence. (For further information, please refer to the 2019 sustainability report).
Parque Heredia Group in Cartagena for the project: Leaders in Action.
Rosablanca Group in Villavicencio for the project: Tilling Coexistence.
During year 2020, the Parque Heredia Group received the award, which they invested in the development of sports activities in a section of the urban area. The Group acquired a container and adapted a space for the office of the Social Group and designed a center for the control of sports’ events to be performed in the park, such as: rental of five-a-side football courts, tennis lessons, aerobics and exercise routines for older residents, indoor football tournaments between teams of the different neighborhoods that form the Parque Heredia Estate.
For the Rosablanca Group, the expectation is that during the first few months of the 2021 they will present the project to be co-funded by Amarilo according to the results of the contest.
Rosablanca project at Villavicencio.
Committed to fulfilling for the Colombian people the dream of owning their own home, at Amarilo we think big, we think about transforming the environments of the projects built by us in order to bring happiness and wellbeing to the communities. GRI 103-1
We work on the development of urbanisms with public spaces for the enjoyment of all. Therefore we pay attention to the detail not only inside each home we deliver, but also in the improvement of the surroundings by means of better roads, schools, formal businesses, health centers, parks and green infrastructure.
Amarilo goes beyond the legal minimum, providing more and better public amenities, contributing to the socioeconomic development and to the quality of life of the cities. GRI 103-1, 103-2. 203-1
|Infrastructure||Construction of the San Marón Apiros / Amarilo dirt road||$761,064,018||To improve the mobility connection between Ciudad Verde up to the
Indumil Avenue, dissecting the Las Huertas Partial Plan.
|Infrastructure||Purchase of pipes / EAAAM||$302,239,586||Replacement of the water master pipe to reduce the loss of liquid.|
|Green Infrastructure||Maintenance of green zones||$51,765,000||Maintenance of green zones in order to support
the community, taking into account that 90 %
of these zones have already been handed over to the municipality.
|Infraestructure||Speed Reducers at the Casablanca
|$14,100,000||To reduce the speed of the traffic due to dangerous
crossing and the transit of children.
|Maintenance of pondage (EBALL
and EBAR) of Hacienda Casablanca
|$14,013,440||Maintenance of the pondage of Casablanca even
though it has already been legally handed over to the EAAAM.
We committed to…
To consolidate the strategy of the Social Support Program (PAS) through the activities in the strengthening of the community, environmental performance and horizontal property regulations.
We redirected the activities of the PAS regarding safety, seeking to preserve the life and the health in the properties. Of in this way, we implemented biosafety and coexistence workshops, as well as the virtual raising of awareness regarding the handling of garbage, the recycling, ownership and care of pets and, at the end of the year, the field visit for the development of the urban orchards in Madrid.
With the International Summit on Social Management and Administration of Horizontal property (CIGSA by its Spanish acronym) several virtual lectures were articulated, aimed to the provisional administrators, regarding the management of the crisis in the subjects of: customer service, biosafety, mental health, among other.
To define the strategy for the strengthening of the leadership in the communities of Amarilo and their surroundings, that facilitates for them the creation of initiatives that have a positive impact on the social development.
We empowered and connected the managers of the Social Groups to share good practices. In this way, and considering the contingency, through a chat they stayed in close communication, and Ciudad Verde donated the software license and capacity in the cloud to other Groups for their administrative and accounting requirements.
The environmental advocates’ schools were consolidated in Madrid and Villavicencio, where 70 people were enrolled. Two people graduated from the advocates’ school at Ciudad Verde, expecting to strengthen the Origen Network, and contributing knowledge to the solution of the needs of their communities.